Future offers a new-age personal training platform, connecting members with an ongoing fitness coach through an Apple Watch to build personalized workout programs, allowing members and trainers to communicate daily to better keep track of progress without the need for an in-person experience. Future has an industry leading team of expert coaches, and members are able view full coach bios, specialities, temperaments, and styles in order to find a great fit. The company was founded in 2017 and is based in San Francisco.