Paceline is a health and wellness platform that incentivizes consumers to live healthy lifestyles. The platform leverages connected wearables and AI to reward users for achieving fitness goals. Paceline’s first-ever health and wellness credit card connects members' physical health to their everyday financial life, offering perks such as discounts, cash back, and other incentives for fitness-based accomplishments and purchases. The company was founded in 2019 by Joel Lieginger and is based in San Francisco.